Description of the ad campaign:

The workers in our Alliance Tire Group (ATG) factories were required to make a promise to stay safe so that they can keep their promises to their families. That was the brief from ATG that gave birth to my successful campaign - 'Safety Saves' or 'Suraksha Hi Raksha'. A full fledged campaign that became an instant hit across Gujarat and Tamil Nadu where it was launched in three languages - Hindi, English, and Tamil. Now, it is a pan-India phenomenon also to be launched in Israel. It's more than a campaign, it's an initiative (much-needed) for our factory brothers and sisters at Alliance Tire Group (ATG). #SafetySaves :) #SurakshaHiRaksha